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Fractional support for what comes next
You raised capital to build ambitious games and technology, not to spend your days putting out operational fires.
We provide the strategic support and hands-on operational leadership that investors trust to protect their capital, and founders rely on to scale with absolute confidence.
Knowing where you stand doesn’t automatically get you where you need to go. We embed directly alongside exec teams to turn insight into execution, staying in the trenches until the foundations are solid by taking the operational weight off founders while giving investors confidence that the business is being properly built.
We own the problem and stay to fix it
We help you figure out what 'good' looks like
When a company is scaling fast, it's hard to know if engineering pipelines, commercial plans, or audience strategies are genuinely built to hold up under pressure. We dig under the bonnet to uncover hidden blind spots, establish clear benchmarks, and give founders and investors total clarity on where the business actually stands.
We aren't your forever team. Our goal is to build the foundational systems, habits, and internal leadership businesses need to thrive completely on their own.
We plan our exit from day one
The interactive tech ecosystem doesn't need more spreadsheets. It needs reality.
Traditional corporate auditors drop a cold, theoretical 80-page report on the board's desk that points out symptoms without fixing causes, and walk away. Solo advisors mean well, but they lack the multi-disciplinary depth to cover engineering, commercial, and audience risk at once, and they don't have the capacity to own the outcome.
We do things differently:
Fractional support puts battle-tested tech, commercial, and audience leaders into the business when it matters most, giving founders senior capability and giving investors capital-efficient asset protection, at a fraction of the time and cost of permanent hires.
We are fractional by design because the best partners build independence, not reliance.
Who we partner with
(and who we don't)
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We partner with founders, investors, and leadership teams across games, simulation, EdTech, and real-time tech who want an unvarnished view of their business, and want to test their assumptions before they become expensive mistakes.
Our best partnerships are with people who value honest answers over easy validation.
We support founders with the courage to be challenged, the humility to listen, and the drive to build something that lasts.
We step in when the team you built to make an incredible game or platform is suddenly expected to scale infrastructure or adapt to modern AI workflows, sharpen commercial positioning, map an evolving audience, and hit investor milestones, all at the same time.
We put experienced technical, commercial, and audience leaders right alongside you. We take off the operational pressure, fill the gaps where you need extra hands, and give you the breathing room to deliver what you raised capital to build.
For Founders
For Investors & Family Offices
We work with family offices and founder-aligned investors who care about building real, sustainable value and respect the teams they back. They also demand the absolute truth about a target company's technical infrastructure before taking the leap.
We give you an unvarnished assessment of a studio's technical health, commercial strategy, and audience risk before you commit. You get a clear, honest view of what can scale, what’s fragile, and where value needs protecting.
And because keeping a business healthy takes real work, our same senior team can stay onboard after the deal closes to help protect the studio and keep the vision intact.
How we support family offices & patient capital:
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Independent technical due diligence, AI workflow readiness & pipeline audits
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Milestone, infrastructure, and delivery risk assessments
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Checking if the commercial strategy actually holds up
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Post-investment support to keep the studio on track
Know what you’re actually backing, and protect the asset for the long haul.
Build the business without breaking the product.
How we support founders & studio leaders:
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Fractional leadership (Tech, Commercial, Audience)
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Engineering leadership, AI integration & pipeline scaling
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Go-to-market strategy & launch execution
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Commercial & investor readiness
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Audience intelligence & community strategy
We keep our client list intentionally small, working with only a handful of funded teams and investors at any given time.
“A fantastic workshop. A very thought-provoking and well-structured session that we all felt delivered tremendous value. Bruce and Tracey brought a steadfast viewpoint that they backed up with clear commercial and technical reasons. I would love to come up with some constructive suggestions for them on how to improve, but in all honesty, I can think of none!”
“Ansible has been an invaluable strategic anchor for us. They brought immediate clarity to our positioning and language, transforming how we articulate our technology's value well outside of traditional gaming. Their high-stakes preparation and hands-on, front-facing support at events was a complete game-changer — delivering a level of execution that goes way above and beyond normal advisors.
By opening doors to critical, high-value industry contacts, they proved they don’t just advise from afar; they are trusted allies right beside us.”
“Smart, focused and with one of the coolest heads I’ve ever come across in business, she was great resource. However Tracey brings far more to the party than that. A natural leader, Tracey is comfortable developing and growing teams in a challenging, high pressure commercial environment. This combination of professional skills and natural talent is rare and extremely valuable to any organisation. I would recommend Tracey? Absolutely, she's a star.”
BEN JONES
CTO and Co-Founder, Pupil Power
ADRIAN RUIZ-LANGAN
CTO and Founder, True Players
PAUL SULYOK
CTO and Founder, Greenman Gaming
A veteran commercial strategist who structures the Go-To-Market deployment, investor-readiness frameworks, and international scale for interactive entertainment and real-time platforms. Tracey specializes in navigating high-stakes studio lifecycles, translating complex technical products into highly fundable, market-leading propositions.
Core Focus: Commercial risk mitigation, market-fit validation, and high-stakes launch execution.
Bruce Grove
A seasoned engineering executive who has spent decades designing, scaling, and governing foundational real-time systems, cloud infrastructure, and enterprise platforms. Bruce specializes in identifying hidden systemic tech debt, validating infrastructure integrity, and ensuring complex engine and network pipelines survive global deployment.
Core Focus: Engineering pipeline audits, cloud architecture scalability, and systemic tech debt mitigation.
Ruby operates at the intersection of digital culture, behavioral data, and advanced social modeling. Rather than relying on backward-looking metrics, she deploys predictive research to map modern audience behaviors, community sentiment, and algorithmic trends, ensuring studios capture and retain modern communities.
Core Focus: Social and community strategy and engagement, audience risk mapping, and predictive trend forecasting.
Ruby Adams
Tracey McGarrigan
One collective
Three distinct disciplines
